META (facebook)
Teams supported: Meta Portal, Meta Boost, Meta Audience Network and Facebook Gaming.
META portal + Meta boost
As an Art Director / Senior Designer for Meta Boost (formly Boost with Facebook) and Meta Portal (fromly Portal by Facebook), I was responsible for internal branding projects (from conceptualization to execution), art direction for events, and small business video stories template.
Branding
Bridge Design Guidelines is Meta Portal’s product design system. It signifies bridging the gap between people and making connections. Given the name, the logo and identity was built by me.
Video
These videos were created as a gift to all our small business members. They started as long video stories but pivoted to a short poster with a pulse format. At this juncture Facebook had also rebranded to Meta.
Audience Network by facebook (now META AUdience network) + facebook gaming
As a Senior Marketing Designer on the Facebook Audience Network team for almost three years, I worked closely with Marketers, Copywriters, Editors and the Art Director to concept, develop and produce a wide array of visual assets. These assets were across, print, web, digital, video and environmental platforms.
The Supercharge Your Game Growth program
The program was series of campaigns, thought-leadership articles and research papers. The concept of this was mobile game business growth taking off to new heights. The concept, design and execution was a responsibility given to me while collaborating with the Copywriter and Art Director
Facebook Audience Network reached over 62M publishers through this campaign, 4000 engaged with us in virtual events and over 2500 new acquisitions were touched by this program.
Event
Facebook Audience Network Gaming Summit. The event was an intimate gathering of leaders of the gaming industry .The identity was concepted and designed in close collaboration with the Art Director.
Brand Awareness Campaign
Our 2019 brand awareness campaign running in a key markets around the globe. The concepts of these videos we created in-house with the Copywriter, Marketers and Art Director. Due to time constraints and translation needs, the finalized storyboards were handed to an agency to translate into video ads in various languages. With the Art Director and myself being closely involved in providing feedback and ideas.
This successful campaign resulted in acquisition of nearly 350 new businesses onto our platform.
Infographics
These infographics were created to promote our research paper on how game developers are finding success monetizing through ads.
Instagram Stories Ads (video)
Webpages
Video Storyboard
This is one of 3 sequential story boards on policy do’s and don’ts for our publishers. After conception with the video production team, these were then executed by me and overseen by the Art Director.
Click here to view the final video
Events
For a brief period at Facebook, I was also supporting the Facebook Gaming team. The two events, Creator Day and Instant Games Developer Day took place in our EMEA markets. The lockup and look & feel were hence designed by us and the guidelines were then sent over to the environmental design agency handling the event. Both events were similar but for slightly different audiences which was captured in the color schemes.
Whitepapers & Guides
Event
The Global Publisher Solutions Summit is an annual internal summit at Facebook for the Publisher Solutions team. The identity and design elements were concepted by me and the Art Director in collaboration with the Event Lead. The 2020 theme of the event was Evolution. Evolution in terms of change, growth and overcoming hurdles. The delta △ symbol represented change which has the upward movement built in. The subtle color changes in the pattern were a nod to the hurdles (as they could be looked at as mountains).
Presentations
These are just a few of the various presentations developed at Facebook.
Illustrations
Various illustrations for our blogs, websites, whitepapers and more! These illustrations are in Facebook’s Alegria for Business brand.
